
Steven Mellor has Muse working as his Instagram analyst. Set up as a daily briefing, it delivers a report every morning covering his posts, reach, views and engagement, and it also monitors his DMs. He says the setup replaces a content researcher who cost him $2,000 a month, and saves him 10–20 hours a week.
The deliverable is a briefing, not a dashboard — numbers that arrive every morning without anyone opening an analytics tab. Replacing a $2,000/month role is his claim; the 10–20 hours a week is the part any creator can price.